Blog

By Jim Mathis My family has been filled with people who worked for themselves, owning their own businesses. I always knew I wanted to do the same. My general plan…

By Rick Boxx Recently, I interviewed Anne Beiler, founder of Auntie Anne’s Pretzels, about the snares of success. She was an 8th-grade educated, stay-at-home, Amish mom when she determined to…

By Robert J. Tamasy Perhaps more than ever before, businesses face great pressure to establish their “brands.” We hear much about “brand identity” and product recognition, the importance of creating…